This month I had the privilege of doing a design workshop at an Ambrose workshop in Holland, MI. Ambrose is an after school program for High School students. Its’ goal is to raise the bar for the Arts in West Michigan. The topic of the day was Process. This very idea of process is vast and overwhelming so Adam and I decided we would focus on just one element of process; brainstorming. We made it our task to simplify the idea of brainstorming & sketching down to the most basic element… Shapes. Shapes are the visual realization for every idea. Without them our ideas would remain an unknowable mass in our minds.
This exercise was paired with a new project for the students — Designing a logo for the Holland Area Arts Council. The logo project came with a small brief to help the students understand the needs and concept behind the project. We then asked the students to interperet the needs of the project in only shapes.
Teaching a class was a great excercise for me. Just sitting down to think about my own process was a lot more challenging than I thought it would be. When you are communicating something to a group it really makes you refine your own thinking quickly. I saw a lot of holes in my own process. I realized how often I was just going through familiar routines without really thinking through specific project needs. All of the steps in a successful project normally get overlooked by the big picture in my head.
Thanks to Adam at Ambrose for having me and the volunteers who helped keep the class engaging for the students when I ran out of things to say. I was honored to have the opportunity to pass along some of my experiences.