The Paradox of Choice
The need for options comes up again and again with clients. Many times it’s to “insure” that they get the best possible design for their brand, website, product, etc. Almost universally when 2 or more options are presented the client immediately begin pulling aspects of each design and start pushing them together… Or worse yet, they come with a new idea of what everything should look like and ask if one or both of the options could be incorporated into that new idea.
More and more my answer is becoming no.
Not because I’m a jerk - Maybe I am.
Regardless the point is this. We live in an over saturated culture. Maybe you remember when you were younger, your parents would say, “You can be anything you want, the possiblities are endless, etc”. But in an effort to reach out for the best… No, the perfect option with hundreds of features for every audience imaginable (young-fresh-sophisiticated-edgy-powerful-delicate-intriguing-colorful-simple-exciting)… The client and the designer both become completely and hopelessly dissatisfied.
It’s no ones fault but everyone feels worse for it.
In the future - Push for one great idea. There are no perfect ideas. But a well executed, simple idea is more powerful than 100 iterations that still hasn’t launched.
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The Paradox of Choice
The need for options comes up again and again with clients. Many times it’s to “insure” that they get the best possible design for their brand, website, product, etc. Almost universally when 2 or more options are presented the client immediately begin pulling aspects of each design and start pushing them together… Or worse yet, they come with a new idea of what everything should look like and ask if one or both of the options could be incorporated into that new idea.
More and more my answer is becoming no.
Not because I’m a jerk - Maybe I am.
Regardless the point is this. We live in an over saturated culture. Maybe you remember when you were younger, your parents would say, “You can be anything you want, the possiblities are endless, etc”. But in an effort to reach out for the best… No, the perfect option with hundreds of features for every audience imaginable (young-fresh-sophisiticated-edgy-powerful-delicate-intriguing-colorful-simple-exciting)… The client and the designer both become completely and hopelessly dissatisfied.
It’s no ones fault but everyone feels worse for it.
In the future - Push for one great idea. There are no perfect ideas. But a well executed, simple idea is more powerful than 100 iterations that still hasn’t launched.
—
Posted 1 year ago & Filed under Paradox of Choice, justlucky, ideas, process, clients, jerks, creativity, options,
