A Bloggable Idea
I’m tired of seeing client dictated material. Commercial Art or Graphic Design is a mixture of personality and mass communication. You are being hired to express someone elses message through branding, advertising, design, etc. A lot of us are hired through our networks but also because the client liked our style, personality, etc. In spite of this most of us end up bending to the client. If a client is really into pink, we do more pink. If they really like Arial italic we do more of it. We think this might be what is neccessary for good business as the design becomes continuously more and more generic.
Instead of giving someone an interesting piece with personality and memorability we are stuck appeasing the client. Instead of looking for the great idea for a campaign we are pushed to making the headline bigger, bolder, brighter until we have a generic mailer that says 50% OFF! with zero personality.
It’s time for us to help the clients towards something different. The concept of interesting has been slowly slipping away in place of production, sales, etc. Products, information are all screaming louder and louder and interesting material keeps getting pushed to the back because it’s not loud enough. Story, the key to making anything worth knowing is lost to mass marketing and even then it fails to make an introduction much less a connection with people.
Communication has the power to move people and form without function will fail to catch anyones attention. Just because it’s in a large typeface with flashing colors doesn’t mean people are interested in reading it. The power of story can be wrapped up in this one thought from Jessica Hagy:
It’s encouraging to see that truth in action (when ideas win), and infuriating to see so many good ideas trumped by job titles or budgets (boo: another piece of direct mail instead of a piece of history). There’s a tension there that I’m sure a lot of people feel, and because it’s so relatable, it’s also very bloggable.
the99percent.com
A Bloggable Idea
I’m tired of seeing client dictated material. Commercial Art or Graphic Design is a mixture of personality and mass communication. You are being hired to express someone elses message through branding, advertising, design, etc. A lot of us are hired through our networks but also because the client liked our style, personality, etc. In spite of this most of us end up bending to the client. If a client is really into pink, we do more pink. If they really like Arial italic we do more of it. We think this might be what is neccessary for good business as the design becomes continuously more and more generic.
Instead of giving someone an interesting piece with personality and memorability we are stuck appeasing the client. Instead of looking for the great idea for a campaign we are pushed to making the headline bigger, bolder, brighter until we have a generic mailer that says 50% OFF! with zero personality.
It’s time for us to help the clients towards something different. The concept of interesting has been slowly slipping away in place of production, sales, etc. Products, information are all screaming louder and louder and interesting material keeps getting pushed to the back because it’s not loud enough. Story, the key to making anything worth knowing is lost to mass marketing and even then it fails to make an introduction much less a connection with people.
Communication has the power to move people and form without function will fail to catch anyones attention. Just because it’s in a large typeface with flashing colors doesn’t mean people are interested in reading it. The power of story can be wrapped up in this one thought from Jessica Hagy:
It’s encouraging to see that truth in action (when ideas win), and infuriating to see so many good ideas trumped by job titles or budgets (boo: another piece of direct mail instead of a piece of history). There’s a tension there that I’m sure a lot of people feel, and because it’s so relatable, it’s also very bloggable.
the99percent.com
