I hear so many complaints from businesses when they work with designers that they don’t return phone calls or emails promptly. Many times the client feels as if the designer is haphazard and disorganized. This lack of communication causes unnecessary frustration and distrust during a project.

Creatives believe in designing great products. But what about designing great experiences? Once we have established a product an excellent client experience needs to be an integral part of the design process. Qualities such as Professional/Clear/Concise communication, detailed project planning, consistency, etc. These qualities are not just smart business ideals. They are smart design decisions. Make every customer (within reason) your trophy client. If every part of your process is geared towards the client they will be more likely to take you and your work seriously. In addition this will help generate referrals quickly. A thrilled client will be quick to talk about the incredible experience they’ve had with you.

Some things to try: Call clients to confirm appointments. Send gifts such as thank you cards or discounts on future work. Call and let them know how much you appreciate their business and love working with them. Ask them how you can improve your process for future projects. Ask if you can show of a project you’ve done together, this might be assumed but this is an opportunity compliment them and make them feel good about the work you’ve done together. As them about something other than work sometimes! Get to know them.

Tell us about some great client experiences you’ve designed.